Digital Marketing Advanced Level

Search Engine Marketing (SEM): Google Ads & PPC Performance Max

Run profitable Google Ads campaigns. Master Search, Display, YouTube Ads, Performance Max (PMax), advanced bidding strategies (tCPA, Target ROAS), and GTM server-side conversion tracking.

4.7 (3 ratings)

• 798 enrolled • Instructor: Arjun Singhal (PPC Director, ₹15Cr+ Ad Spend Managed) • 30 hours

Course Overview

Run profitable Google Ads campaigns. Master Search, Display, YouTube Ads, Performance Max (PMax), advanced bidding strategies (tCPA, Target ROAS), and GTM server-side conversion tracking.

Curriculum Content

3 chapters • 6 lessons

Module 1: Search Campaign Fundamentals & Keyword Match Types

2 lessons

Ad Rank Formula, Quality Score & CPC Reduction Free Preview

780

Mastering Broad Match + Smart Bidding for Maximum ROI

940

Module 2: Performance Max (PMax) & Audience Signals

2 lessons

Module 3: GTM Tracking, Attribution & Scale

2 lessons

Included PDF Study Materials (1)

This course comes with downloadable notes, lecture slides, and cheatsheets accessible inside the student classroom player.

Student Reviews (3)

Aarav Sharma

3 weeks ago

Remarkable course on Search Engine Marketing (SEM): Google Ads & PPC Performance Max. Packed with practical case studies and actionable frameworks. Helped me scale my client projects!

Priya Patel

3 weeks ago

Remarkable course on Search Engine Marketing (SEM): Google Ads & PPC Performance Max. Packed with practical case studies and actionable frameworks. Helped me scale my client projects!

Rohan Gupta

3 weeks ago

Remarkable course on Search Engine Marketing (SEM): Google Ads & PPC Performance Max. Packed with practical case studies and actionable frameworks. Helped me scale my client projects!